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Thursday, November 20, 2008

Mallomar Day!

Mallomar Day | November 20th

You have no idea how happy I am that today is Mallomar Day. I have eaten three, yes three boxes of Mallomars since last Tuesday! Do you have any idea how many Mallomars that is? No wonder I always gain weight this time of year. It's all because of those cushions of chocolate delight; Mallomars! You see the picture above? I have two confessions about that image. First, it's small on purpose. There is no way in this world I could bear to write these words and look at all those Mallomars staring at me as they whisper "Here I am, just waiting for you" No Way! Second, the package must I mean Must! stay closed until the very last moment...

It didn't surprise me to discover Mallomars were introduced to the American public on November 20, 1913 by the National Biscuit Company (now Nabisco), after all, these little delights of heaven are somewhat seasonal. Whoops, I almost typed cookies but, quite frankly, I wouldn't describe them as a cookie (although, Nabisco does:). Yes, they do have a cookie base topped with a puff of marshmallow, covered with crunchy semi sweet chocolate but I'm not sure cookie is the answer. As one writer wrote, a Mallomar is a Mallomar is a Mallomar! There's a great article about the Mallomar as an American icon at Extreme Chocolate. You see, I'm not the only one who has a fixation on these pillows of contentment.

Mallomar Day | November 20th

How one eats a Mallomar seems to be another top priority to true Mallomar aficionados. To freeze or not to freeze is another dilemma when it comes to these bundles of joy. I'm not a freezer. And, I'm not quite sure what category I fit in to although, standard with a twist might be where I fit with my Mallomars.

...There are many ways to eat a Mallomar, but only three are officially sanctioned for international competition: biting off the marshmallow part and saving the graham cracker for last (superior method); biting off the graham cracker and saving the marshmallow part for last (dorsal method); and biting into the cookie like regular food (lateral, or "standard," method). I am something of a Mallomar dullard. I use the standard method. But I should add that I employ wilder scenarios for both Oreos and Vienna Fingers (breaking them open, eating the half with no delicious cream, then either scraping off the delicious cream with my front teeth or, if rushed, simply eating the other half), so you can still invite me to your party without fear that I'll kill the fun...more, more...

I wouldn't dream of peeling the chocolate away like I do with a chocolate covered vanilla ice cream pop. No dunking or deep frying either. You know who you are you Oreo lovers, you. I really don't know how I eat a Mallomar now that I think about it. I dive right in. My real calculations comes when I'm getting to the end of the box. Do I just devour the entire box and hope I will find another? If not, how many should I save for my next attack? Three, five, nine? This has to be done precisely according to time, mood and circumstances...I suppose, I could always whip up my own Homemade Mallomars but, I doubt it would be the same:)

Resources
1. Chocolate Marshmallow Cookies Recipe just in case
2. The Cookie That Comes Out in the Cold (excellent NYT article)

13 comments:

  1. omg, louisse, i LOVE mallowmars! this is what i love your blog: you celebrate food birthdays! :D

    whee! i'll buy some!

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  2. We don't have Mallomars here in the Philippines but I think we have something similar called smply "Choco Mallows" made by Fibisco (Filipino Biscuit Co.) I also like it very much but I'm sure the Mallomars is way more delicious!
    Reading your posts is like having a "virtual" snack in the web ;) Thanks for sharing, Louise!

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  3. hi acey,
    i was hoping this post would cheer you up. aren't food "birthdays fun?" now, go buy you some mallomars & eat them ALL!

    Hi Dennis,
    Nice to "see" you. I suppose Choco Mallows can be a substitute for now but there is nothing like the real thing.

    It may seem like a virtual snack for you but, if you notice, there isn't a picture of a bitten Mallomar. I take such bad pictures (unlike your amazing photo skills) and with each shot another Mallomar bit the dust. Another box gone. Oh spring please arrive soon:)

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  4. I've never heard of Mallomars before. They sound tasty. Can I find them in your average supermarket, or are they a little more elusive?

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  5. Oh Adele, You must try to find them. I'm sure they are somewhere in Boston. Is there a Stop & Shop by you or any other supermarket. I doubt they would be in Whole Foods but, you never know. I must resist buying another box. The one from last night is GONE!

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  6. They look and sound familiar... but I don't think I've ever eaten a mallomar!

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  7. Ha! You know how to celebrate in style, Louise! And, now, you've got me craving some Mallomars, too!

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  8. Good thing I stocked up yesterday. I woke up to about 5 inches of unexpected snow this morning and the best part is, I don't have a shovel but, I have my Mallomars! I may be in PA a bit longer than expected munching away...

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  9. Hi How to Eat a Cupcake,
    Thanks for visiting my blog. Anyone who can whip up a pumpkin pie like you have owes it to themselves to taste a Mallomar someday, any day!

    T.W. I forgot to mention. I stocked up on the Mallomars and forgot the wine. Snowed in with NO wine!

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  10. 3 boxes! You need and intervention. Thats what this hoilday se is for. To over indulge.

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  11. Over indulge my foot. I must have gained 5 pounds eating all those mallomars and Thanksgiving isn't even here yet. Confession, I bought another box as soon as I got back to the Hamptons! I really appreciate you dropping by Courtney. You & CS Have a Happy Thanksgiving:)

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  12. I LOVE mallomars but my sister in law is the biggest fan in the country, I'm sure of it. I am throwing her a shower and I have been trying to come up with a cupcake recipe that I can use a mallomar on top...I am stuck. I can't figure out a good combination that keeps the integrity of the mallomar and gives it center stage as it deserves!

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  13. Hi Lorin,
    Thanks for stopping. First let me apologize for taking a wile to get back to you. I'm on a blogger break until December.

    Gee, off hand I can't think of anything. I'm not much of a baker. I think if I were going to prepare a mallomar cupcake, I would bake "good vanilla" cupcakes and top them with a mallomar. I'm sorry I couldn't be of more help. Good Luck!!! Let me know what you do if you get a chance.

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Through this wide opened gate,
none came too early,
none returned too late.

Thanks for dropping in...Louise