Wednesday, October 29, 2014

Cookbook Wednesday; It's Oatmeal Day!

It seems, a simple bowl of porridge, in this case oatmeal, can get pretty confusing when it comes to the internet. For instance, take Oatmeal Day, as opposed to Oatmeal Month which is definitely celebrated in January.

For as long as I’ve been celebrating food celebrations on the internet, Oatmeal Day has been celebrated on January 2nd. The reliable resource where I discovered this information is still available online and although looking much “spiffier” than when I first encountered it many moons ago, the webmaster or mistress is still sticking to their guns.

Who am I to quibble about such matters. Any celebration involving oatmeal is fine by me! Besides, a previous Oatmeal Day afforded me the opportunity to share this booklet published in 1934 by the folks at Quaker Oats. It’s quite interesting and rather humorous too:) (a click on the booklet will take you there:)

Today I would like to share an antique die-cut oatmeal booklet with you most likely published in the late 1800s, possibly early 1900s. I can barely decipher the date on the side of the booklet but it does look like 1897. Before we go any further, I do have a confession. You see, I have shared this booklet before on this blog. I know, beat me with a wet noodle! The thing is, very few of you, if any, saw it! It was way back in 2008 and if memory serves me correctly, and I just looked back to be sure, there wasn’t one comment! (it was after all my early days of blogging) Here’s a little blurb about die-cut advertising books from that post:)

One of my favorite cookbook reference books is titled Vintage Cookbooks and Advertising Leaflets by Sandra A. Norman and Karrie K. Andes. It's a Schiffer Publishing book copyright 1998 and lovingly inscribed by both authors. Vintage Cookbooks and Advertising Leaflets "is an in depth, pictorial review and price guide which includes more than 850 color photographs of cookery pamphlets and advertising memorabilia from the 1860's to the 1950's". For our purpose, I would like to highlight what Karrie and Sandra "define" as die-cut advertising cookbooks.

During the late 1800s and early 1900s the printing industry developed a new technique for producing attractive books. First marking an outline of a product or an illustration on wooden rollers, printers then inserted thin blades on the outline, which cut out shapes on paper. The end result was a recipe booklet that caught the consumer's attention, helped with product identification, and promoted sales.

To the Housewife:

These two pages were from the previous post also. The Quaker Tomato Soup and Cream of Oatmeal Soup sound rather unusual to me but, the muffins and the griddle cakes sound pretty “normal” I suppose.

I scanned a couple of “new” recipes for you today. Hey, it’s the least I could do in honor of Oatmeal Day. I have no idea what the recipe for Quaker Oats Candle is suppose to be. And Oatmeal Jelly? Who knew???

I know I’ve been neglecting you guys lately but from the looks of things, normalcy should be returning soon. Marion’s follow ups went well yesterday and while we were gone it seems the roofers went into overdrive, lol…I’m thinking the forecast of rain and that huge pot of ravioli I made them for lunch were two hearty incentives. They loved my homemade meat sauce! Of course, they didn’t show up today because of the rain. But, they have reassured me that tomorrow they should be all done! It actually worked out for me because I had a busy morning with my own follow ups and lots of “negotiations.” I’ll be catching up with all of you soon.

As National Cookbook Month comes to a close, I have decided to continue with Cookbook Wednesday for the remainder of the year. I’m going to attempt making some kind of logo for those of you who would like to join in. I may even try to figure out how to use the links list like Pam does for Garden Tuesday. Mae from Mae’s Food Blog has joined in for the second week. Her encouragement is one of the reasons why I thought I would keep sharing from my collection. You all are more than welcome to post for Cookbook Wednesdays; no rules, just cookbooks! I'd love to see some of YOUR personal favorites!

Wish me luck! In the meanwhile, as my dear friend Nee keeps reminding me,

Wiggle Those Toes!

FYI: The Quaker Oats Man is one of the oldest mascots in America!

And a P.S.~~~Thank you to Liz for reminding me that Jolly Time Popcorn is celebrating their 100th year anniversary in 2014. Since October is also National Popcorn Poppin’ Month, and because they look so yummy, I really think you should check out her Marshmallow Popcorn Balls!

1. Types of Oats and Oatmeal