I can not believe I’ve never shared this booklet with you “guys” before! I thought for sure I had but when I looked back at previous posts over and over again, there was no sign of Ballantine Beer anywhere!!!
This is such a fun booklet. I’m surprised you’ve never seen it before. Today is just the right day to change all of that though because today we are celebrating the birth date of Peter Ballantine (New York Times article from 1883, scroll down for info) who was born in Scotland on this day in 1791. That’s right folks the same Mr. Ballantine who first created Ballantine Beer in Newark New Jersey around 1840. Yes, I know, that sure is a long time ago. You may not be able to ”get a smile every time-With the heads up taste of a Ballantine” any longer but you sure can find a lot of information about Ballantine Ale online. Some say it is still the most talked about beer on the internet. Of course I guess that depends on who’s doing the talking:)
I wasn’t much of a beer drinker in my youth but I am quite familiar with Ballantine for a couple of reasons. The first one that comes to mind is my uncle. He loved his beer and Ballantine was one of his “buds.” I also remember the commercials on tv during the 60s, alcohol and cigarette commercials were quite prevalent in those days. As a matter of fact, Ballantine was one of the sponsors of Sing Along with Mitch.
In the 1960s Mitch Miller became a household name with his television show Sing Along with Mitch. As with the Car-Tune, Miller commanded his audience to “sing along–just follow the bouncing ball.” The TV show, however, was sponsored by Ballantine beer and, sometimes the three-circle Ballantine logo did the bouncing. Great Moments in Bouncing Balls
Oh you “youngsters” out there are going to get a kick out of this. Don’t get too smitten though, many say Mitch Miller was the great promoter of the most recent style of Karaoke where would be vocalists follow the bouncing ball:)
At one time P. Ballantine & Sons Brewery was the third largest beer company in America. I stumbled upon many a website informing me that Ballantine Beer was the first television sponsor of the New York Yankees too. Can you imagine? That wouldn’t be happening these days, or would it?
”…In 1933 the Ballantine company was acquired by two brothers, Carl and Otto Badenhausen. The Badenhausens’ grew the brand through its most successful period of the 1940s and 1950s, primarily through clever advertising. Ballantine Beer was the first television sponsor of the New York Yankees. It was during this period that the brand was elevated to the number three beer in the U.S. It was also during this period that the company grew into one of the largest privately held corporations in the United States…” (excellent source)
If you follow that excellent link above, you will also learn the legend of Ballantine’s Borromean Rings logo which in Ballantine’s case represents “Purity, Body, Flavor”.
Are you ready for some 1960s party fun???
We have games…
Sandwiches that Sing…
And now we’re cooking with beer…
I mean seriously Cooking with Beer!!!
"You have to work hard to deserve to drink it. When something has been taken out of you by strenuous exercise, Ballantine puts it back in.” How Ernest Hemingway Probably Got Free Beer For Life
FYI: The first Harry Potter movie Harry Potter and the Sorcerer's Stone was released in the United Kingdom and the United States on November 16, 2001. Have a Party with 9 Harry Potter-Inspired Recipes You Can Bring to Life!