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Wednesday, April 20, 2016

Cookbook Wednesday | Planters Passover Recipe Book

Planters Passover Recipe Book

I’ve patiently been waiting for just the right time to share this Planters Passover Recipe Book with you. It’s a pretty cool booklet, if I do say so myself:)

Planters Passover Recipe Book

You see, this book opens in both directions and the recipes are available in both English and Yiddish.

Planters Hi-Hat Peanut Oil

Unfortunately, this gem of a book is not dated. However, after a bit of investigating, I’ve narrowed down the timeline. If you notice the back cover pictured above, you’ll see the words Supervision Rabbi Hersch Kohn of New York. According to the photos and information given at Hoboken Historical Museum, Rabbi Hersch Kohn was the rabbinical supervisor for many New York area companies from the early 1930s until 1964.

In 1923, Joseph Jacobs, the eponymous owner of the Joseph Jacobs agency in New York City, consulted an Orthodox rabbi, Rabbi Hersch Kohn,to determine if the Maxwell House coffee bean was, in a technical sense, more similar to a berry - a fruit - than a bean and therefore, kosher for Passover, meaning it would be permitted by the Orthodox rabbi to be consumed during Passover. After the Orthodox rabbi issued his approval and certification that the Maxwell House coffee bean was in fact, kosher for Passover, General Foods, with the help of the Joseph Jacobs Advertising Agency, started to market Maxwell House coffee for Passover to Jews in New York City. (source)

If I had to say, IMHO, based on the illustrations and lack of postal region codes and the recipes, this book undoubtedly dates to the 1930's.

Happy Birthday Mr. Peanut!

Do you have time for a sidetrack? I hope so:) It’ll be quick. I thought perhaps you all would like to congratulate Mr. Peanut on turning 100 yrs. young in 2016.

Happy Birthday Mr. Peanut 100 yrs Old in 2016

Since 1916, I, Mr. Peanut, have kept young and spry thanks to my intense daily fitness regimen. Though I may weigh a mere 1.48 ounces while standing at a humble 2.87 inches, don’t underestimate my competitive spirit. My all-time tree-athalon record of 99-0 speaks for itself.

When I’m not spreading the good word about Planters, you might find me pranking unsuspecting squirrels, playing racquetball or reading nature essays to beautiful women in the park. I’ve been known to dabble in the dramatic arts as well, but since most of my projects are confidential, you’ll just have to wait for the premiere of my action-packed TV mini-series.

2016 marks my 100th birthday, and to celebrate, I could be bringing the party to you!  Visit MrPeanut100th.com to see how I could make your next shindig a bit more remarkable with epic gifts and perhaps even a guest appearance from yours truly.  And speaking of gifts, every day feels like one to me.  Whether I’m being awarded a spot on the Madison Avenue Advertising Walk of Fame, or simply helping to bring a bit of class to snacking occasions both large and small. I try to live every day like I’m turning the big “one double o.”
Though I’m often on the road with the Peanutters, Suffolk, Virginia, is where I call home. (P.s. Mr. Peanut will be celebrating on Good Morning America on April 20th)

Mr. Peanut was the brainchild of a thirteen year-old Virginia schoolboy named Antonio Gentile. In a logo contest sponsored by Planters in 1916, young Antonio submitted a drawing of a peanut person with arms and crossed legs, which he labeled "Mr. Peanut." Planters awarded Antonio the grand prize of $5. Later, a professional illustrator reinforced the impression that Planters nuts were a cut above the ordinary by giving Antonio's crude peanut person a top hat, monocle, white gloves and cane. (source)

Planters Nut and Chocolate Company was founded by an Italian immigrant by the name of Amedeo Obici. His American-immigrant success story is quite interesting. I hope to post more about it for his birthday in July. If you can’t wait, go here.

Amedeo Voltejo Obici was born on July 15,1877 in Oderzo, Italy, which is located in the Treviso Province. Amedeo's father died when he 7 years old, leaving behind his widow, young Amedeo, another son, and daughter. When Amedeo was 11-1/2 years old, his uncle, Vittorio Sartor, Luigia's brother called for Amedeo to come to the United States, where Sartor had emigrated years earlier. Vittorio had moved to Scranton, Pennsylvania with his wife and two children. Young Amedeo departed Italy in March 1889 on an Italian tramp steamer. Unable to speak English, Amedeo had his destination written on a label tied through a buttonhole on his coat.

Planters Hi-Hat Peanut OIl

Ready for some recipes? How some Matzo Mandelach (soup accompaniments) and Boston Chremsel? (a flat cake made from matzo meal, topped or stuffed with a filling)

Matzo Mandelach | Boston Chremsel

Did you like that method for broiling chops, steaks or veal cutlets using Hi-Hat Planters Peanut Oil? I’m skeptical:)

Thank you all for visiting and thanks to those of you who joined in last week for Cookbook Wednesday. I don’t know about you but I really enjoyed visiting the other participants and seeing what cookbook they had to share. Remember, Cookbook Wednesday is a weekly event opened to everyone, everywhere!!! If you have any questions or a problem linking up, contact me at acalenda {at} gmail {dot} com. I’ll be happy to help you navigate linky or link up for you. Louise:)

FYI: Did you check April’s food calendar for today? If you did, then you know today is National Banana Day!!!

Cookbook Wednesday Share Your Favorite

Resources:
1. Kosher USA: How Coke Became Kosher and Other Tales of Modern Food (preview at Columbia University Press) by Roger Horowitz (I’ve just ordered this newly released book and thought I would share.)
2. Cottage Cheese Chremslach