-

Wednesday, April 20, 2016

Cookbook Wednesday | Planters Passover Recipe Book

Planters Passover Recipe Book

I’ve patiently been waiting for just the right time to share this Planters Passover Recipe Book with you. It’s a pretty cool booklet, if I do say so myself:)

Planters Passover Recipe Book

You see, this book opens in both directions and the recipes are available in both English and Yiddish.

Planters Hi-Hat Peanut Oil

Unfortunately, this gem of a book is not dated. However, after a bit of investigating, I’ve narrowed down the timeline. If you notice the back cover pictured above, you’ll see the words Supervision Rabbi Hersch Kohn of New York. According to the photos and information given at Hoboken Historical Museum, Rabbi Hersch Kohn was the rabbinical supervisor for many New York area companies from the early 1930s until 1964.

In 1923, Joseph Jacobs, the eponymous owner of the Joseph Jacobs agency in New York City, consulted an Orthodox rabbi, Rabbi Hersch Kohn,to determine if the Maxwell House coffee bean was, in a technical sense, more similar to a berry - a fruit - than a bean and therefore, kosher for Passover, meaning it would be permitted by the Orthodox rabbi to be consumed during Passover. After the Orthodox rabbi issued his approval and certification that the Maxwell House coffee bean was in fact, kosher for Passover, General Foods, with the help of the Joseph Jacobs Advertising Agency, started to market Maxwell House coffee for Passover to Jews in New York City. (source)

If I had to say, IMHO, based on the illustrations and lack of postal region codes and the recipes, this book undoubtedly dates to the 1930's.

Happy Birthday Mr. Peanut!

Do you have time for a sidetrack? I hope so:) It’ll be quick. I thought perhaps you all would like to congratulate Mr. Peanut on turning 100 yrs. young in 2016.

Happy Birthday Mr. Peanut 100 yrs Old in 2016

Since 1916, I, Mr. Peanut, have kept young and spry thanks to my intense daily fitness regimen. Though I may weigh a mere 1.48 ounces while standing at a humble 2.87 inches, don’t underestimate my competitive spirit. My all-time tree-athalon record of 99-0 speaks for itself.

When I’m not spreading the good word about Planters, you might find me pranking unsuspecting squirrels, playing racquetball or reading nature essays to beautiful women in the park. I’ve been known to dabble in the dramatic arts as well, but since most of my projects are confidential, you’ll just have to wait for the premiere of my action-packed TV mini-series.

2016 marks my 100th birthday, and to celebrate, I could be bringing the party to you!  Visit MrPeanut100th.com to see how I could make your next shindig a bit more remarkable with epic gifts and perhaps even a guest appearance from yours truly.  And speaking of gifts, every day feels like one to me.  Whether I’m being awarded a spot on the Madison Avenue Advertising Walk of Fame, or simply helping to bring a bit of class to snacking occasions both large and small. I try to live every day like I’m turning the big “one double o.”
Though I’m often on the road with the Peanutters, Suffolk, Virginia, is where I call home. (P.s. Mr. Peanut will be celebrating on Good Morning America on April 20th)

Mr. Peanut was the brainchild of a thirteen year-old Virginia schoolboy named Antonio Gentile. In a logo contest sponsored by Planters in 1916, young Antonio submitted a drawing of a peanut person with arms and crossed legs, which he labeled "Mr. Peanut." Planters awarded Antonio the grand prize of $5. Later, a professional illustrator reinforced the impression that Planters nuts were a cut above the ordinary by giving Antonio's crude peanut person a top hat, monocle, white gloves and cane. (source)

Planters Nut and Chocolate Company was founded by an Italian immigrant by the name of Amedeo Obici. His American-immigrant success story is quite interesting. I hope to post more about it for his birthday in July. If you can’t wait, go here.

Amedeo Voltejo Obici was born on July 15,1877 in Oderzo, Italy, which is located in the Treviso Province. Amedeo's father died when he 7 years old, leaving behind his widow, young Amedeo, another son, and daughter. When Amedeo was 11-1/2 years old, his uncle, Vittorio Sartor, Luigia's brother called for Amedeo to come to the United States, where Sartor had emigrated years earlier. Vittorio had moved to Scranton, Pennsylvania with his wife and two children. Young Amedeo departed Italy in March 1889 on an Italian tramp steamer. Unable to speak English, Amedeo had his destination written on a label tied through a buttonhole on his coat.

Planters Hi-Hat Peanut OIl

Ready for some recipes? How some Matzo Mandelach (soup accompaniments) and Boston Chremsel? (a flat cake made from matzo meal, topped or stuffed with a filling)

Matzo Mandelach | Boston Chremsel

Did you like that method for broiling chops, steaks or veal cutlets using Hi-Hat Planters Peanut Oil? I’m skeptical:)

Thank you all for visiting and thanks to those of you who joined in last week for Cookbook Wednesday. I don’t know about you but I really enjoyed visiting the other participants and seeing what cookbook they had to share. Remember, Cookbook Wednesday is a weekly event opened to everyone, everywhere!!! If you have any questions or a problem linking up, contact me at acalenda {at} gmail {dot} com. I’ll be happy to help you navigate linky or link up for you. Louise:)

FYI: Did you check April’s food calendar for today? If you did, then you know today is National Banana Day!!!

Cookbook Wednesday Share Your Favorite

Resources:
1. Kosher USA: How Coke Became Kosher and Other Tales of Modern Food (preview at Columbia University Press) by Roger Horowitz (I’ve just ordered this newly released book and thought I would share.)
2. Cottage Cheese Chremslach




47 Nibbles:

Mae Travels said...

Hi Louise -- That Planters Passover pamphlet is a great item of historical cooking ephemera! Your research into its origin is impressive.

I enjoyed the tales of Mr. Peanut. When I was very young I had a Mr.Peanut plastic statue around 2 inches tall that GLOWED IN THE DARK!! So I'm partial to Mr. Peanut.

I've added my Cookbook Wednesday post to the Linky, without a problem.

best... mae at maefood.blogspot.com

Poppy Crocker said...

That is a great cookbook! I live in a Jewish neighborhood, so I always look at interesting Passover things at my local grocery. Last year I was amused to pick up "Plague of Frogs"-themed bendy straws on clearance. I guess they were not a very popular way to teach kids about Passover since the frogs were too adorable to look much like a plague.

Kitchen Riffs said...

Fun cookbook! Your collection is just amazing. And Mr. Peanut is 100?! I used to love visiting his shop on the boardwalk in Atlantic City when I was a kid. I haven't been to Atlantic City in decades -- wonder if the shop is still there? Fun stuff -- thanks.

Marjie said...

I've been told that Mr. Peanut is native to Wilkes Barre, just south of Scranton? He was (or maybe still is) on the side of a building down there. Maybe that's just because it's where the company was founded, since the kid who drew him was from Virginia.

I've never dipped my meats into oil, but for a dry or tough cut of meat, I'll pierce it with a fork and drizzle some Worcestershire sauce over it, followed by a very light drizzle of oil...OK, more like pouring a teaspoon or so of oil atop the meat and rubbing it in. It does seal in the juices. But wholesale dunking? No thanks.

Great looking cookbooklet, Louise, and very timely. I've added my new Cookies cookbook to your Linky, and linked back to you. Have a great sunny day, Louise, and my love to Marion.

Margaret Ullrich said...

Hi, Louise!
I’m always amazed at your cookbook collection!
Just like Mae I have a soft spot for Mr. Peanut.
In 1954 my Aunt took us to Manhattan and, when we passed a Mr. Peanut shop, I asked for a Mr. Peanut bank. No, it didn’t glow in the dark.
Happy Birthday, Mr. P and Happy Spring! -
Margaret at http://imturning60help.blogspot.ca

Liz Berg said...

Love catching a few glimpses of this blast from the past! I think I'll pass on dipping my meat in oil before broiling---not sure if their claims could ever be substantiated, but it was fun reading!

Cakelaw said...

Loved the insight into the development of the Planters peanut person! Great post.

Gloria Baker said...

What lovely post Louise :)
I love vintage books !
Are amazing !
And what fun is this Louise !

Shirley Tay said...

Can't believe you keep coming up with so many interesting cookbooks, Louise! I'm starting to wonder where do you get the space to keep all of them.......... xoxo

Dottie said...

Dear Louise,
Wow! You are amazing to have a cookbook to fit Passover which is Friday, how perfect. You should be called the "sleuth". That is so interesting how you figured out the timeline of this cookbook. A lot of research my friend. I love the book and the recipes are fun to see. Can't believe that Mr. Peanut is 100 year old, great info on that as well. Years ago my mom had a Mr.Peanut dish that she would serve peanuts in when she had company. But what was so cute was that it came with 6 other little personal dishes that people would fill the cups with peanuts. I still have that set that was my mom's but it is put away in a box.Louise, what fun reminiscing about Mr. Peanut and the cookbook. You must have a whole wall just to store your cookbook collection. Thanks for sharing, and for those who celebrate Passover, Enjoy! Have a good week dear friend...
Hugs Dottie :)

Janet Rudolph said...

Oh, this is fantastic. What a find, Louise! Love the Passover cookbook (pamphlet).. and Planters Peanuts! I didn't know the history.. perfect for today and this month.. and 100 years. I remember Mr Peanut on the Boardwalk. I always tried to shake his hand. And the Store on the Boardwalk, too.

Pam said...

I've only used peanut oil a few times in my life and it was in a fondue pot to cook steak and chicken. YUM.

Cheri Savory Spoon said...

Hi Lousie, oh I love Mr. Peanut, can't believe Planters got away with a 5.00 payout. Nowadays that would be quite different I suppose. You always have the most interesting posts, great recipes and trivia. Have a great week.

Juliana Levine said...

Mr. Peanut...so interesting the story behind it, and the cookbook for Passover it is just amazing, indeed perfect timing.
Hope you are having a nice week Louise :)

sonia de macedo said...

I'm actually not so sure about adding peanut oil in your milk or coffee? Am I missing something here lol? This sounds ridiculous to me. I had to click through to do some research because I've never heard of Mr Peanut or Planters. But the whole concept is pretty cool. I don't know about that prize though, having Mr Peanut attend my party probably wouldn't go down well. I'm just imaging all the looks my friend would give me loooool! One thing I took from this Passover book was the adverts, well in hindsight, even previous posts and sharing's of yours, the adverts are so detailed. Not like today. Most products are just photographed with one liners or beside someone dressed skimpily. I suppose it says a lot about our generation, not having time to absorb or properly inform ourselves. Back then those adverts really reinforced and tried hard to win your sale. It provided you with information and various uses, it actually made that more prominent than the product itself. I can see people taking the time to read these kinds of things, not flip past in annoyance as we do now.

Sxx
www.daringcoco.com

Dawn Yucuis said...

Hi Louise, I love seeing the old cookbooks. I did realize that Mr. Peanut is 100 years old, wow! Interesting post. I always love reading your post.

Priya Joshi said...

Really a fun book.. I never thought that cook-book can be interesting.. From where did you get this??

Alida said...

These vintage cookbooks are just so interesting. This is a piece of history and so interesting reading about Amedeo Obici. I enjoy reading about Mr Peanut.
Have a lovely weekend dear Louise xx

Debra Eliotseats said...

Louise, I so love these vintage cookbooks and pamphlets you share with us. What a find here. Good sleuthing on your part and I agree that you hit the timeline pretty close.

Linda A. Thompson-Ditch said...

You always provide such interesting information! I love how you highlight a vintage cookbook and then add even more information. Regarding the broiling meat piece, I often rub oil on meats before roasting, but never broiling. Now I'm curious to try it out! I so enjoy you posts. Thank you!

Karen Luvswesavory said...

Hi Louise,
I have not used peanut oil for cooking for many years but I'm a fan of Planters mixed nuts ... occasionally munch with some cold beer ^-^! Thanks for sharing this interesting article. Have a wonderful weekend!

I Wilkerson said...

How can you not love Mr Peanut (in any language)! I do really need to pick up a cookbook and participate in this! If this is still going in December I have some old electric company cookie books that I'd soooo love to share!

Caroline Taylor said...

I love old books like this, they're always full of a few secrets!

Karen (Back Road Journal) said...

Your posts are always so interesting Louise. What a great little booklet to have in your collection. I can't believe that Mr. Peanut is going to be 100. He's been to a lot of parties I suppose…just imagine the stories he could tell.

Geraldine Saucier said...

You have a gem of a recipe book. Mr peanut is the greatest.

grace said...

very cool find! though i'm not jewish in the least, i still love a lot of their food and am sure these are some tried and true recipes!

~~louise~~ said...

Thanks Mae, I'm so glad you enjoyed the booklet. It was quite the find!!!

That Mr. Peanut statue sounds very cool. I don't think I have ever seen one.

Thanks for joining us for Cookbook Wednesday...

~~louise~~ said...

Lol, you are too funny Poppy:)

Actually, my son was invited to his first Seder this Passover and I gave him the book to give to the host and hostess. They LOVED it he said. I think it will be appreciated in its new home:)

~~louise~~ said...

Thanks John, I do have waaaay too many cookbooks, lol...It seems everyone remembers Mr. Peanuts on the boardwalk, I wonder why I don't. (a senior moment I suppose, lol...)

~~louise~~ said...

Yes Marjie, I read the same thing about him being native to Wilkes Barre.

Lol, your method for oil dipping is sooooooo you, lol...

Thanks for linking up for Cookbook Wednesday Marjie...Marion is doing just fine:)

~~louise~~ said...

Happy Spring, Margaret! Mr. Peanut sure holds a special place in so many hearts:)

Katerina said...

I love reading your posts Louise! I love all these vintage book pages you show us and their little secrets! It is like going back in time!

Barbara said...

Always have loved Mr. Peanut! Fun post, Louise. I linked Rawlings' cookbook.

What's Baking?? said...

Hi louise! You are like a breath of fresh air!!
You hv a great treasure in this planters recipe book!
It's priceless and you are lucky to own it, ☺
I would not hv guessed that mr peanut is 19 yrs old - hapoy birthday mr peanut planters! 😀

Pam said...

I love that there is English on one side and Yiddish on the other.... what a cool old pamphlet.

Catherine said...

Dear Louise,
My mom and grandma made so many great dishes that they learned from the neighbors. It was the best of both worlds!!
It is a big Birthday for Mr. Planter; and I do love peanuts.
I wish you a Marion a beautiful day. xoxo Catherine

Anne@ASaladForAllSeasons said...

I love your collection of vintage cookbooks, Louise! Where do you find them all? You've got me wanting to go on the hunt for a few of my own! (Though that method of broiling the chops in all that oil is frightening!). But I love to read how recipes got their start and how they evolve over time. You've got me intrigued about cookbook Wednesdays. I'll have to look into participating! : )

Zoe said...

Hi Louise,

Thank for inviting me to link my cookbook review with yours. Happy Belated Birthday to Mr Peanut! :D

Zoe

~~louise~~ said...

I agree, Liz. IMHO, dipping meat in oil before broiling should be a no, no for sure!

~~louise~~ said...

Thanks Gaye, I'm so glad you enjoyed it:)

~~louise~~ said...

Thanks Gloria. It was also fun to share!!!

~~louise~~ said...

Lol, Shirley. I have a "couple" of book shelves and a shed which I call my cookbook hut, lol...Thanks for visiting, Shirley:)

~~louise~~ said...

Thanks Dottie:)
I think I've seen that Mr. Peanut set with the six dishes. My aunt had one. We would always ask her if we could have peanuts with our milk just so we got to see the dishes, lol...I do have a few walls covered in cookbooks, Dottie:) Thanks for popping by:)

~~louise~~ said...

Thanks Janet! It really is a treasure:)

~~louise~~ said...

I don't use peanut oil often either Pam. The whole oil goods and bads confuses the heck out of me!!!

~~louise~~ said...

Yes, Cheri, I do believe that was one inexpensive price for such a adored mascot!!!

~~louise~~ said...

Thanks Juliana, I'm glad you enjiyed it:)